Transforming the eating experience
Europeans would be comfortable following AI recommendations during the food & drink shopping journey1
Use healthcare apps or wearable technology for dieting and healthy eating2
Technology makes every meal smarter, easier, and more memorable
AI and smart technology are revolutionising how people shop, cook, and eat, making the experience through every step, smarter and more personal. From hyper-personalised meal planning to connected kitchens and immersive dining, consumers expect seamless convenience, tailored recommendations, and entertaining experiences.
Food is evolving beyond nutrition into a world of innovation, identity, meaningful interaction and memorable moments.
Images: I. Heinz. AI cookbook designed to teach both humans and machines to cook.|II. Tasty tech. A lollipop-like device with 9 flavours: taste integrated into VR/AR experiences.
Sources: 1. Mintel How to connect with consumers in the “Age of AI”, 2024. |2. PwC Voice of the consumer survey 2025.
How relevant is this trend for your organisation?
(1 – Not at all relevant, 5 – Extremely relevant)
What impact does this trend have on the food sector?
(1 – Low impact, 5 – Great impact)
How strongly is this trend influencing consumers?
(1 – Not at all influential, 5 – Extremely influential)