Putting the me in meals
Europeans potentially willing to adopt personalized nutrition1
Believe food companies can boost health and wellness by offering more products for specific health needs2
From targeted to precision nutrition, consumers own their health journey
Personalised nutrition is revolutionising health by tailoring food to individual needs, boosted by advances in precision nutrition science and technology (wearables, apps, or genetic testing). Real-time health insights empower people to take control of their wellbeing, making nutrition more effective, relevant, and meaningful.
From life stage and gender to sports performance and longevity, people seek foods that deliver targeted benefits. Yet data privacy, cost, and scientific credibility remain key hurdles to full accessibility.
Images: I. Chiyo. Maternal nutrition that supports women’s health for fertility, pregnancy, and postpartum.|II. Riise. Personalised daily nutrients in microgranules, tailored through personal data.
Sources: 1. EIT Food Consumer Observatory Trust Report 2024, May 2025 |2. PwC Voice of the consumer survey 2025
How relevant is this trend for your organisation?
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