Food on the mind
Consumers eat foods that boost their mood and mental wellbeing1
European consumers state they would try foods that support emotional wellbeing2
Feeding the mind: food for mental wellbeing
Mental wellness has become a top health priority just as important as physical health. Consumers are increasingly looking for functional foods (not just supplements) that support mental health, mood, and cognitive performance.
As awareness of the gut-brain axis grows, people are seeking science-backed ingredients that can boost memory, relieve stress, and enhance emotional balance. Proven benefits drive consumers’ trust and perceived value.
Images: I.Four Sigmatic. Mushroom coffee products with benefits on mental focus and mood|II. Karma Energy Water. Clinically proven brain health ingredient and patented technology to enhance functionality
Sources: 1. New Nutrition Business Key Trends in Functional Foods, 2024 |2. EIT Food Consumer Observatory Trust Report 2024, May 2025
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